WetX, a blockchain-powered real estate platform specialising in U.S. water properties, faced the challenge of simplifying complex workflows and aligning its product vision with user and business objectives. The platform needed to address the diverse needs of property owners, buyers, and asset managers while fostering collaboration and enhancing usability. WetX required a unified product strategy and a modernised brand identity to establish itself as an innovative leader in the real estate and blockchain space.
We partnered with WetX to align their business and technology goals under a cohesive Northstar product vision, making their strategy tangible and enabling rapid testing of early concepts with minimal risk. We enhanced the platform’s UX by crafting new user journeys and interactions, removing friction, and improving usability across key touchpoints.
Our solution included the design and development of a scalable UI component library, a property marketplace, dashboards, property profiles, and workflow management tools. Paired with a bold new brand identity, these updates positioned WetX as a modern, user-centric solution ready to scale in competitive markets.
Their strategic approach, fast execution, and deep understanding of our business resulted in a high-quality user experience and a successful pilot launch. They're a true strategic partner.
Justin Whittaker
- CEO & Product Director
