StubHub required macro and micro design expertise in two key platforms: the Sell platform and the Performers platform. The Sell platform was optimised to streamline ticket listing, reduce friction, and create a more engaging experience, with a focus on maximising ticket profitability and sale rates. The Performers and Events platform was designed to showcase global events and performers, offering users an intuitive way to explore and connect with the excitement of upcoming events - from music, sports, theatre and comedy.
Close collaboration with product and engineering teams ensured seamless integration with StubHub’s rapidly scaling ecosystem. A hypothesis-driven approach, supported by A/B and multivariate testing, balanced data insights with intuition to deliver impactful designs. Through UX strategy, interaction design, and UI improvements, the platforms provided a seamless e-commerce experience while subtly capturing the energy and excitement of live events.
