Puul set out to create a two-sided rideshare platform designed to address the challenges of urban commuting in Latin America. Combining the core functionalities of traditional rideshare apps, such as route control and pricing for drivers, with a social component that enabled users to form public groups, the app aimed to connect riders and drivers in a seamless and engaging way. The platform prioritized efficiency, sustainability, and community building, empowering drivers to monetize empty car seats and giving riders a convenient, personalized transportation option.
The project included leading product discovery, strategy, UX/UI design, and overseeing MVP development. Key features for drivers included route management, earnings tracking, and passenger control, while riders benefited from intuitive ride booking and community-driven connections. The final solution successfully combined the functionality of a robust rideshare app with innovative features, creating a unique, scalable platform that addressed both rider and driver needs.
It’s been a pleasure seeing Varun in action while he was working very closely with the founders to define the end to end product vision, combining strategic product thinking and practical product design. Varun is great at finding the balance between user needs, technical feasibility and business objectives - all of this while keeping the focus on the fact that we are building an MVP. Varun is a strong leader that really knows how to take a handful of ideas and turn them into something concrete, practical and super sleek!The cherry on top of Varun being an outstanding professional is that he is just wonderful to work with.
Erica Gasparini - Product Manager
